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SCA prepares for growth and higher margins; no decision on Ortviken
SCA sees good opportunities for growth and improved margins in the years ahead.
This applies to all SCA's business areas - forest products, tissue, personal
care and packaging. At SCA's capital market day in Stockholm on 4 September the
company's management presents the financial levels at which the Group creates
value and specifies opportunities for growth and improved margins through
internal measures such as efficiency enhancement programmes and product
innovations.
CEO Jan Åström: "We can strengthen our market positions considerably through
strategic investments, selective acquisitions and divestments within the
framework of our business areas. We also see very substantial growth
opportunities in three regions outside our traditional main
markets. This will be a key part of management's agenda over the next few
years."
SCA's value creation requirement for the Group in 2006, based on the present
capital base and cost of capital, is an operating surplus margin of 15%.
Internal efficiency programmes have contributed to an improvement in SCA's
operating surplus margin during the past 12 months
and it now amounts to over 14%. SCA sees potential for improvement over the next
few years of 2-3 percentage points from the present level, mainly based on
internal measures, including price increases already announced. Cyclical market
improvements are not included, however, nor
are costs outside SCA's control such as energy or raw materials.
"The potential for improvement we are now reporting is relatively conservative.
For example, we have not included compensation for the dramatic rise in energy
prices in recent years. That said, there is an upside in the form of a continued
improvement in the market situation," says CEO Jan Åström.
The Forest Products business area today provides value creation with an
operating surplus margin of 22%, 1 percentage point higher than the required
level of 21%. The margin improvement over the next few years is estimated at 2-3
percentage points, driven by a continued focus on productivity and high-quality
magazine papers.
For the Tissue business area, the value creation level is 14%. The current level
is 12%, a consequence of restructuring within our customer base - the retail
trade - in recent years and higher energy costs. Highest priority is being given
to achieving the value creation level. The potential for improvement is
estimated at 3-4 percentage points driven by positive effects from efficiency
programmes and a greater focus on product development.
For Personal Care, the value creation level is 12%. Today's level is 18%. The
challenge for Personal Care is to continue to develop and grow product segments,
primarily the world-leading incontinence business, with retained margins.
For the Packaging business area, the value creation level is 13%. The present
level is 11%, a consequence of the emigration of manufacturing industry with
resultant excess capacity. The potential for improvement is estimated at 2-4
percentage points, driven by the ongoing efficiency
programme and a focus on segments with a higher value content.
Growth outside the home market, Europe
Europe is SCA's largest market. But sales outside Europe have risen
significantly and SCA see continued major potential here over the next few
years.
At the capital market day, Jan Åström says: "For the Group, we expect annual
organic growth of 3-4% which will be driven, among other things, by high growth
within Personal Care. SCA also sees strong growth within geographic regions such
as Eastern Europe including Russia, Latin
America, and China."
In Asia, SCA's packaging operations are growing fast. The Chinese market is very
dynamic and attractive. SCA is confident about the possibilities for continued
growth in China and is also seeking opportunities to expand its hygiene
operations, through acquisitions and other activities. The company's goal is a
strong increase in organic growth in Asia Pacific from today's approximately USD
850m to USD 1,300m by 2010.
Another of SCA's prioritized growth regions is Eastern Europe including Russia.
Of the 330 million people who live in this region, approximately 140 million
live in Russia. SCA already has significant positions here within tissue and
personal care products. In order to meet demand for
tissue in the expansive Moscow region, SCA plans to start a plant for the
manufacture and conversion of tissue. This investment is expected to amount to
approximately SEK 500m. Provided the necessary permits are obtained, production
can start at the beginning of 2008.
Latin America is the third region of future strategic significance for SCA. The
company has significant positions here within tissue and personal care products
in markets such as Mexico, Colombia and Chile. SCA's goal is organic growth of
more than 50% over the next 5 years,
from today's USD 570m to USD 870m by 2010.
Investments, acquisitions and divestments
During the next few years, current investments will as before amount to about 5%
of sales. Expansion investments (strategic investments) to support organic
growth primarily in the three growth regions, are expected to remain at least 2%
of sales. CEO Jan Åström also sees the
extension of tissue capacity within the Americas business group as an
interesting area for investment. The Ortviken paper mill is pointed out as an
attractive industrial venue for a continued focus on magazine papers. However,
in view of the ineffective Swedish energy policy, SCA's
board currently finds itself unable to decide on such an investment.
SCA has conducted extensive efficiency enhancement programmes over the past two
years with capacity shutdowns and substantial employee cutbacks designed to
strengthen competitiveness. Acquisitions have been given lower priority during
this period. At the capital market day, CEO Jan
Åström indicates that SCA is now once again seeking growth through selective
acquisitions.
"We have a mutually supportive product portfolio within the Group with our four
business areas and we see strong advantages in this. Over the next few years,
the aim is to further strengthen our positions. We will do this by being active
both when it comes to opportunities to acquire
companies, including possible structural deals, but also through divestment of
units within the framework for our business areas that are not considered to
have development potential. Taken overall, this will create conditions for
profitable growth," says CEO Jan Åström.
Within current operations, Jan Åström also emphasizes the major focus on product
development and brand building. Many of SCA's world-leading positions are based
on being continuously out ahead in its ability to develop new products to meet
customer and consumer preferences.
Jan Åström, SCA's CEO: "SCA, with more than 60% of its sales comprising consumer
products, has had a number of tough years, due among other things to changes
within the retail sector. We have responded with cost savings and by trimming
our organization. We have also worked with
product development and innovations which are now bearing fruit. We see clear
indications of a recovery and improvement within our main segments."
Source: SCA
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