UPM's magazine papers receive European Eco-Label award

UPM has been awarded an EU Flower certificate for its magazine papers. The EU Flower certificate has been given for the products of UPM's Finnish paper mills Jämsänkoski, Kaipola, Kajaani, Kaukas and Rauma.

"The EU Flower is a proof of a product's good overall environmental performance and thus low environmental impact. The EU Flower criteria cover the entire production process and include also the use of certified fibres. With the EU
Flower, UPM wants to demonstrate that its papers meet comprehensive criteria and are environmentally sound," says Ms Marja Tuderman, UPM's Vice President, Environmental Affairs and Corporate Social Responsibility.

To receive the EU Flower, paper producers must meet strict regulations set on emissions to water and air as well as reduce energy consumption. In addition, paper producers must meet a wide range of environmental and sustainability
requirements. These include using recycled fibres or fresh fibres from sustainably managed forests. More than 10% of fibres need to come from certified forests.

The first UPM papers that applied for the EU Flower were office papers manufactured at UPM's mills in Europe. Soon after that, also fine paper grades sold under UPM's own trademark and made at Papeteries de Docelles (France),
Kymi (Finland) and Nordland Papier (Germany), as well as UPM Eco magazine paper produced at Schongau mill in Germany, started using the EU Flower.

For further information please contact:
Ms Natasha Rubanin-Hilden, Environmental Analyst, telephone +358 204 150 758




Source: UPM